Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

By: Keith Rosen

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Do you remember that time when your favorite football team came back from the brink of defeat, turning the tide with sheer strategic brilliance? Imagine a similar playbook but now, it's not football, it's sales! "Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives" by Keith Rosen is that playbook. The book dives into the nuts and bolts of sales coaching, arguing that the key to sales success isn't merely skill but inspired leadership that nurtures talent into peak performance.

Like a master artist passionately crafting a masterpiece, Rosen paints an enlightening picture of sales coaching, differentiating it from mere sales management. With fascinating stories, case studies, and concrete examples, he underlines the power of coaching to transform ordinary salespeople into sales champions. Rosen challenges you to consider: Are you just managing your team, or are you coaching them to be champions?

With the precision of a heart surgeon, the author dissects the coaching conversation, demonstrating its significance in fostering personal and professional development. Rosen elucidates that the art of questioning is not to obtain information, but rather to provoke thought, stimulate self-awareness, and promote self-directed learning. So, when was the last time you asked a powerful question that ignited your team's curiosity and critical thinking?

The book expertly balances theory and practice, providing readers with a treasure trove of coaching tools, strategies, and frameworks. Rosen is not just giving you a fish; he's teaching you how to fish. He offers practical techniques for setting goals, providing feedback, and handling resistance. After all, what good is a strategy if you can't implement it effectively in the trenches of sales warfare?

Creating a Culture of Coaching


Rosen discusses the crucial importance of creating a culture of coaching within your team. He arg...

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