Hooked: How to Build Habit-Forming Products

By: Nir Eyal

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Step into the world of Nir Eyal's "Hooked: How to Build Habit-Forming Products", an enthralling journey exploring the realms of psychology, business, and technology. This literary gem provides a unique intersection where the principles of human behavior amalgamate with the design and development of modern-day products. It outlines a four-step model, an algorithm, if you will, to tap into the patterns of human behavior and formulating products that meet consumers' needs at a subconscious level.

It's a carnival, really, where you witness the big wheels of user habits rotating relentlessly. As Eyal breaks down the science of creating addictive products, one cannot help but appreciate the captivating circus of persuasive technology. It's a blend of psychology and technology, served on a platter of practical case studies from companies such as Facebook, Twitter, and Instagram. So, imagine yourself standing at the doorway to the kingdom of habit-forming technology, holding the golden key crafted by Nir Eyal.

As the carousel of the book turns, we delve deeper into the psychology of habits and explore how it drives users to engage with products regularly. Eyal effortlessly presents the interplay of triggers, actions, variable rewards, and investments - the four elements of his 'Hook Model'. It's not about manipulative tactics or tricks, but rather about understanding the intrinsic needs and behaviors of users and meeting them where they already are.

As the final act of this spectacle, Eyal calls upon us to reflect on the ethical dimensions of habit-forming technology. This conscious choice provides a moral compass to guide us as we traverse the path of creating addictive products. By the end, the reader has transformed from a mere spectator to an enlightened participant, ready to embark on the journey of creating habit-forming products.

Understanding User Habits


Eyal asserts that the foundation for creatin...

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