Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

By: Deepak Malhotra, Max Bazerman

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Dive into the dynamic world of negotiation with Deepak Malhotra and Max Bazerman's insightful book "Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond." Within these pages, you'll discover the underlying mechanics that fuel successful negotiation, as well as the obstacles that may stand in your way. With a practical and engaging approach, the authors unravel the complexities of negotiation, making it accessible to readers from all walks of life.

Blending psychology, economics, and strategy, this masterful guide uncovers the secrets behind gaining an edge in negotiations. With case studies, real-world applications, and interactive techniques, it's more than a textbook; it's an experience. The authors provide a fresh perspective on negotiation, transforming it from a daunting task to a thrilling and achievable challenge.

Embrace the power of persuasion as the book takes you on a journey of self-discovery and growth. By understanding your strengths and weaknesses, you'll become a more effective and confident negotiator. Through examples and anecdotes, the authors show how negotiation is a critical skill that extends beyond business deals, influencing every aspect of your life.

With humor and wisdom, the authors demystify the art of negotiation, encouraging readers to embrace the thrill of the bargaining table. By the end of this book, not only will you have developed the skills to become a "Negotiation Genius," but you'll also be equipped to navigate the challenges and opportunities that lie ahead. Now, let's explore the ten main ideas that shape this captivating guide.

Understanding the Power of Preparation


Preparation is the cornerstone of successful negotiation. A well-prepared negotiator anticipates challenges, understands the opposing party, and develops a strategy to achieve the desired outcome. Malhotra and Bazerman illustrate the imp...

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