In "SOAR Selling: How To Get Through to Almost Anybody—the Proven Method for Reaching Decision Makers," authors David Hibbard and Marhnelle Hibbard unfurl the sails of sales wisdom to navigate the turbulent seas of modern business. They guide readers through the labyrinthine world of reaching elusive decision-makers, shattering the old and outdated methods of cold calling and generic emailing. In their refreshing perspective, the authors draw on their personal experience and research, offering a proven method named SOAR, an acronym for Surpass, Overcome, Achieve, and Repeat, which has been designed to engage with the real decision-makers in any business.
In the world of sales, connecting with the people who have the power to say "yes" or "no" is the ultimate quest, akin to finding the Holy Grail. The authors' innovative SOAR technique serves as a knight's trusted sword, cutting through the barriers and reaching those key decision-makers effectively. Their approach emphasizes listening more than speaking, understanding before convincing, and offers various real-life examples, case studies, and actionable insights that will breathe new life into the sales strategies of novices and veterans alike.
Not merely a set of instructions, "SOAR Selling" becomes a philosophical journey, redefining the core values of selling and reshaping the mindset of its practitioners. The authors challenge preconceived notions and encourage the growth of a flexible, resilient, and empathetic salesperson. The focus is not on a rigid script but on the art of human connection, understanding needs, and building relationships. It's a dance between the seller and buyer, where the rhythm is set by trust, value, and mutual benefit.
The book serves as a beacon of hope to those struggling in the dark forest of rejection and unsuccessful outreach. It provides an enlightening path to success, transforming the mundane into the magical, and the ordinary salesperson into a wise, resourceful, and dynamic...