UnMarketing: Stop Marketing. Start Engaging

By: Scott Stratten, Alison Kramer

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UnMarketing: Stop Marketing. Start Engaging by Scott Stratten and Alison Kramer presents a refreshing perspective on the world of marketing. Stripping away conventional wisdom, the authors argue that in the modern age, traditional marketing techniques are less effective. They advocate for a more authentic and engaging approach that values building genuine relationships over aggressive sales pitches. This game-changing book equips readers with practical insights and strategies to revolutionize their businesses.

Have you ever thought of marketing as similar to a dance? Both require the right moves, rhythm, and a connection with the audience. The old marketing dance was a solo act, but the authors urge us to tango. In a tango, it's not about one person leading and the other following; it's a mutual engagement, a genuine connection. Stratten and Kramer challenge the traditional "push" of marketing messages and champion the "pull" of genuine engagement.

Imagine this: You're on a first date. Your date spends the entire evening talking about themselves without showing any interest in you. That's old marketing. Now, imagine a date where both of you are genuinely interested in each other's stories, sharing laughs, and building a connection. That's "UnMarketing." This shift is not just nice-to-have but essential, especially in a digital era where consumers have more choices than ever.

Dive into a journey with the authors as they dismantle old paradigms and offer a roadmap to success in a world where consumers are savvy, informed, and craving real connections. They urge you to stop marketing and start engaging.

Authentic Connections Matter More Than Transactions


At the heart of "UnMarketing" is the belief that genuine relationships should be the cornerstone of all marketing endeavors. In a world dominated by social media and digital platforms, it's not the transaction but the connection that stands out. The ...

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  • The 10 main ideas presented in this book - and how to apply them to your business!
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  • AI Prompts you can use immediately to help you apply the ideas in this book in your life and business!

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