Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround

By: Louis V. Gerstner Jr.

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Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround by Louis V. Gerstner Jr. dives deep into the corporate labyrinth of IBM’s transformation from the brink of bankruptcy to one of the world's top technology companies. The book documents Gerstner's journey as he took the reins of the floundering tech giant and instigated significant organizational changes. Gerstner, with a fresh pair of eyes and a business acumen honed from non-tech sectors, managed to pivot IBM's core strategy. Rather than disbanding a struggling behemoth, he rejuvenated it into an agile and innovative leader in the tech industry.

Our story starts with IBM, visualized as a lumbering elephant, unable to keep pace with the nimble deer that represented its competition. The company's age-old strategies and inherent inertia threatened its existence in a rapidly evolving tech landscape. However, just when all seemed lost, enter Louis V. Gerstner Jr. Think of him as the wildlife trainer with a new playbook. Not originally from the tech savannah, Gerstner brought insights and strategies that changed the course of IBM's destiny.

You ever felt like you were on a sinking ship at work? Like the world was changing around you and you couldn’t catch up? That was IBM pre-Gerstner. Gerstner’s account is not just about IBM, but it’s a story that echoes the experiences of many professionals. It’s a tale that emphasizes adaptability, clear vision, and the importance of embracing change.

Consider your place in this narrative. How often do we get stuck in traditional methods, resistant to change even when the world around us shifts? Louis V. Gerstner Jr. showcased that with the right strategies and an open mind, even the most set-in-their-ways entities can evolve. If an 'elephant' like IBM can dance, so can the 'elephants' in your life!

Embracing Change


The bedrock of IBM's turnaround was the willingness to embrace change. IBM had to let go...

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