Book Summaries
Marketing 4.0: Moving from Traditional to Digital
In the insightful expedition that is “Marketing 4.0: Moving from Traditional to Digital,” the acclaimed authors, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, unravel the complexities of the paradigm shift in marketing. Our journey begins in the world of traditional marketing, a realm guided by 4P’s – Product, Price, Place,…
Read More
Branding: In Five and a Half Steps
In the vibrant pages of “Branding: In Five and a Half Steps”, author Michael Johnson unveils the captivating world of branding, its significance and the processes involved. He does so not as an abstract scholar perched in an ivory tower, but as a seasoned practitioner, sharing his accumulated wisdom from…
Read More
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Gone are the days of relying solely on intuition or gut feelings in the world of sales. David Hoffeld, in “The Science of Selling,” masterfully bridges the gap between scientific research and practical application in sales. By weaving together psychology, neuroscience, and behavioral economics, Hoffeld deciphers the mechanics of decision-making…
Read More
Customer Loyalty Loop
The world of business is a vast labyrinth of strategies, methods, and techniques. Yet, Noah Fleming’s “Customer Loyalty Loop” cuts through the noise with a razor-sharp focus on the age-old principle: It’s cheaper to keep an existing customer than to acquire a new one. With punchy anecdotes and relatable examples,…
Read More
Payoff
In the insightful pages of “Payoff,” Dan Ariely dives deep into the intricacies of human motivation, painting a vivid picture of the myriad factors that drive our actions. Ariely argues that while money can indeed be a motivator, it’s often not the most effective one. Delving into the human psyche,…
Read More
The Sales Playbook: for Hyper Sales Growth
Sales, an elusive art, isn’t it? It’s like alchemy, where every potion and charm comes with its secret recipe, a recipe often touted as the “magic formula”. “The Sales Playbook: for Hyper Sales Growth” by Jack Daly is not just another book in the ocean of sales strategies; it’s a…
Read More
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Peek into the ancient corridors of Stoicism, and you’ll uncover the wisdom that once dominated the intellectual landscapes of Greece and Rome. Ryan Holiday and Stephen Hanselman’s “The Daily Stoic” serves as a modern compass, guiding readers through 366 timeless meditations. As the seasons change, so do the lessons; from…
Read More
The Only Sales Guide You’ll Ever Need
Dive with me into the world of Anthony Iannarino’s insightful masterpiece, “The Only Sales Guide You’ll Ever Need”. Picture a manual, brimming with strategies to elevate the very essence of selling, not merely as a business tactic but as an art. Through this enlightening journey, Iannarino teaches readers that true…
Read More
When Breath Becomes Air
“When Breath Becomes Air” by Paul Kalanithi is a profound exploration of life, death, and the intersecting points where they meet. This memoir, written by a neurosurgeon faced with terminal lung cancer, delves into the depths of what it means to live a meaningful life in the shadow of mortality.…
Read More