Book Summaries
Convert Every Click
In the age of rapid digital communication, every online click symbolizes potential. Benji Rabhan’s masterpiece, “Convert Every Click”, delves deep into the art and science of capitalizing on these micro-moments to create value for businesses. As users glide effortlessly through the virtual cosmos, Rabhan argues that it’s imperative for companies…
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The Effortless Experience
Stepping into the intricate maze of customer service and satisfaction, “The Effortless Experience” by Matthew Dixon unfolds before readers a new dimension where they are led to understand that reducing customer effort is the key to fostering loyalty. Dixon swings the pendulum away from the conventional “delight your customers” ethos,…
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The Mom Test
“The Mom Test” by Rob Fitzpatrick offers a fresh perspective on how to talk to customers and figure out if your business is a good idea when everyone is lying to you. Let’s dive into the intricacies of this insightful work. At its core, the book dismantles the myth that…
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Epic Content Marketing
Envision for a moment a world where businesses are not merely seen as profit-mongering giants, but as gurus, guiding customers through their buyer journey with compelling, informative narratives. This is the world Joe Pulizzi envisages in his revolutionary book, “Epic Content Marketing”. Drawing on his rich experience in the realm…
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Embark on a whirlwind tour with “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” by Ryan Holiday, where traditional marketing concepts are turned on their head. Holiday introduces the revolutionary approach of growth hacking, where creativity, analytical thinking, and social metrics intersect to sell products…
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Adult Learning: Linking Theory and Practice
Let’s dive right into the profound world of “Adult Learning: Linking Theory and Practice” by Sharan B. Merriam and Laura L. Bierema. This gem of a book takes us on a detailed journey into the unique facets of adult learning, separating it distinctly from the learning experiences of our younger…
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Humble Inquiry: The Gentle Art of Asking Instead of Telling
Dive with me into the beautiful depths of Edgar H. Schein’s seminal work, “Humble Inquiry: The Gentle Art of Asking Instead of Telling”. This enlightening piece harkens back to our human roots of curiosity, beckoning us to set aside our preconceived notions and embrace the art of asking insightful questions.…
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Capital in the Twenty-First Century
“Dancing through the pages of “Capital in the Twenty-First Century,” economist Thomas Piketty takes readers on an enlightening and intellectually rigorous journey. Merging captivating storytelling with thorough data analysis, the book examines the evolution of wealth inequality from the 18th century till today. It dares to question economic conventional wisdom…
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The Everything Guide to Selling Arts & Crafts Online: How to sell on Etsy, eBay, your storefront, and everywhere else online
Step into the world of online entrepreneurship as Kim Solga navigates the complex yet fascinating corridors of e-commerce, specifically in the realm of arts and crafts. The internet has become an expansive canvas for creative souls, and “The Everything Guide to Selling Arts & Crafts Online” proves to be an…
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