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Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

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Buyology: Truth and Lies About Why We Buy

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A bald man standing in front of a colorful painting.

Tribes: We Need You to Lead Us

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The Advertising Concept Book: Think Now, Design Later

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Competitive Strategy: Techniques for Analyzing Industries and Competitors

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A large amount of money floating in the water.

Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

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A book with a car engine on it.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

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An illustration of a bridge with a lot of cars on it.

The New Rules of Marketing and PR

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Made to Stick: Why Some Ideas Survive and Others Die

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Zag

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