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An illustration of a room with a lot of objects on it.

The Long Tail: Why the Future of Business is Selling Less of More

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An open book with a city in it.

Cause Marketing for Nonprofits

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A painting of a man sitting at a desk.

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

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A group of people looking at art in a store.

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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Brand Sense: Sensory Secrets Behind the Stuff We Buy

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Purple Cow: Transform Your Business by Being Remarkable

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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

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Brands and Branding (The Economist Series)

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A Technique for Producing Ideas

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The Anatomy of Buzz: How to Create Word of Mouth Marketing

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