Sales Book Summaries

Change is a ubiquitous phenomenon, but it’s never as simple as a switch. In “The Heart of Change”, authors John P. Kotter and Dan S. Cohen unravel the tapestry of transformation within organizations, showcasing real-life stories that breathe life into theories. These aren’t just tales; they’re lessons distilled from the…

In the vast sea of business literature, Stephan Schiffman’s “The 25 Sales Skills: They Don’t Teach at Business School” is like a lighthouse for the aspiring salesperson, illuminating pathways in the stormy waters of the sales world. It’s no surprise, however, given that sales is often seen as a game…

Imagine walking into an unfamiliar jungle, armed with nothing but a machete and a lantern. That’s the situation faced by many sales professionals in today’s competitive business environment. “Beyond Selling Value: A Proven Process to Avoid the Vendor Trap” by Mark Shonka and Dan Kosch acts as a comprehensive guidebook…

Immerse yourself in the wondrous world of ‘Close the Deal: The Sandler Sales Institute’s 7 Step System for Successful Selling’ by Sam Deep and Lyle Sussman, a jewel of a book that transforms the daunting landscape of sales into a systematized, straightforward process. Picture a puzzle, each piece representing a…

In “Selling to VITO the Very Important Top Officer: Get to the Top. Get to the Point. Get to the Sale,” author Anthony Parinello unlocks the mysteries of effective sales strategies that aim straight at the top of the corporate ladder. The book unravels the unique approach that emphasizes the…

In “Selling the Invisible: A Field Guide to Modern Marketing,” Harry Beckwith delves into the mystique and nuance of marketing services rather than tangible products. He lays out a roadmap for success, inviting readers to understand that the intangible world of services is a vast market full of opportunities. Beckwith…

Sandler’s masterpiece is not just a book, but a profound reflection on the complexities of sales, hinting that true selling doesn’t come from memorized pitches but from genuine human interaction. The author offers a refreshing perspective, suggesting that sales success is an art that needs nurturing, much like teaching a…

In the heart of business beats a relentless rhythm, one that echoes the art and science of sales. Jeffrey Gitomer, a sage in this field, decodes the complexities of sales in his masterpiece, “The Sales Bible, New Edition: The Ultimate Sales Resource”. This isn’t just another sales book; it’s a…

Delving into the world of selling, “Sales Scripts that Sell: On the Road . . . On the Phone” by Teri Sjodin reveals the art and science behind successful sales techniques. The author, a well-regarded sales consultant, dissects the tools and strategies that can make or break a sale, offering…

Immerse yourself in a sea of wisdom and experience in the realm of sales and customer building strategies with “Breakthrough Selling: Customer-Building Strategies from the Best in the Business” penned by Barry Farber and Joyce Wycoff. Sailing in this sea, you’ll find yourself whisked away by powerful currents of expert…

Throughout the sands of time, countless tales have emerged to motivate and inspire, but few possess the enchanting narrative and wisdom of “The Greatest Salesman in the World” by Og Mandino. Unfolding as a fable, Mandino introduces us to a poor camel boy named Hafid who desires to transform his…